Category: E-Commerce
Magento shopping cart is claimed to be one of the largest and the most well-known e-commerce platforms that gained trust of numerous business owners in different branches of web business. This shopping cart is utilized by such business titans as Nokia, Olympus, Samsung, Lenovo and plenty of others. Even so, a good deal of merchants refuse to work with this platform in favor of some much less refined and well developed. The characteristic feature of Magento e-commerce platform is its very elaborate construction and functionality. This attracts some business owners and scares off others, who consider working within this platform very challenging.
When an ordinary web business manager gets to working with Magento, he/she encounters a number of issues. To get the hang of its functioning and use all the attributes to the fullest a person really should have programming skills. An additional alternative is usually to employ a person who would do this work for you. Not each manager would be pleased to spend additional money and let an unknown person manage his or her business enterprise.
Should you need to use Magento shopping cart, youll need a lot of extensions and modules, which would make your work not as much tedious. They really simplify the whole process, but having to pay for all of them will not be a really profitable option.
One more way out of this situation is Store Manager for Magento. This is a windows based app that is aimed at effortless administration of your on-line store. What on earth is so peculiar about this software? First of all, it simplifies a good deal of tasks which appear to be much too challenging to tackle on your own. Within this program you can manage your items, add and edit product attributes, organise your goods into a category tree, keep track of all your orders and so on. This system allows you to accomplish operations with numerous products at once. You are able to assign new price, discount or product attribute to a thousand products in several seconds.
Store Manager for Magento doesnt require from you any programming competencies. It could be very easily operated by an regular personal computer user. As for the installation, its a really quick and easy process. It is possible to download a demo version from the official web site of Store Manager for Magento and try it right away. All you should do to obtain access to all of the attributes of the software program is buy the license.
The functionality of this software program is fairly impressive. Product Management and Category Management sections allow you to create, edit and delete products and categories respectively, modify the present product attributes and create the new ones. Using the help of Customer Management you can organize all of the information about your customers in one location. Store Manager for Magento also gives an efficient solution for orders management. The corresponding option makes it possible for you to arrange all of the orders, filter them by any time period and export to excel .csv file.
For more advanced users theres Raw Table Editor that enables you to work with your database tables directly.
Store Manager for Magento is a software, that helps make Magento management far more user-friendly and accessible to all varieties of company owners. It combines the features of a variety of extensions and simplifies all of the tasks you ought to accomplish. Its always up to you to decide what would suit your needs most of all, but a great deal of online store owners have definitely confirmed: Store Manager for Magento is an excellent opportunity to save your time, energy and money and turn your store management from a tedious procedure into a pleasant activity.
Looking to expand your customer base abroad? New clients await worldwide and with the internet and online services that come with it, it’s now easier than ever to connect with these foreign target audiences. Time to branch out your UK based business! The world can become your oyster with a bit of research and investment.
“Ready Made” Online Shops
You don’t necessarily have to invest a lot of money in developing an international ecommerce website. There are existing services or online “marketplaces” which users can sign up for. These are simple and effective ecommerce sites where transactions are managed by the marketplace operator, but products and their descriptions are provided by third party retailers: individuals like yourself.
Sites like Etsy, ASOS and Amazon are available for all to use for a small fee. You can personalise the look of your online shop with informative descriptions, logos and product imagery.
Making Your Shop Stand Out
There are various factors which can affect consumer trust in your shop and product offering. Two of these are visuals and copy so it’s absolutely vital to get these just right.
Make sure your images directly reflect the way the product looks in reality. Take photos from various angles in natural light without any interference from the flash and resulting reflections.
For added professionalism, ensure the background is always the same. If you can, enrol the help of a photographer.
Copy is a very powerful medium with which to attract customers. Shop owners often underestimate the importance of this so don’t make the same mistake.
Be descriptive but creative in your copywriting. Avoid excessive adjectives which lack coherent meaning. Highlight the features of each product.
Postage and Packaging
In the UK, you have the choice of using Royal Mail services or specialist parcel delivery companies such as Parcel Force and Parcel Monkey. Do some research on who does the best deals on worldwide parcel delivery. Some companies may be specialised in European deliveries while others will deliver further afield.
Instead of sending the item wrapped in bubblewrap and stuck into a generic parcel, do a little something more interesting to leave an impression on your customers.
At the very least print your logo on your packaging. If you can afford to, it’s also nice to give customers a little extra to say thanks for their custom. Personally signed thank you cards are a nice gesture and don’t cost a lot. Vintage postcards also work a treat, but pick something that goes well with the product.
Spreading the Word
Although you can expect some traffic to land on your page through users searching for specific products, if you’re looking to really get a name for yourself abroad, you’ll need to do some advertising and public relations.
Use social media to your advantage. This is free after all! Create shop profiles on popular social networks and actively engage with people, and give them reasons to buy from you. Competitions work well online. Give winners a special discount code to enter at checkout, for example.
For more ways of spreading the word, be it through social media or local media in the countries of interest, enlist the help of creative agencies specialising in a range of services from PR Scotland to advertising in China. Knowledge of search engine marketing would also be very beneficial.
Magento has been created for the ease of online dealers and other sellers so that they can manage their stores online. The very exciting and famous platform of e commerce brings several opportunities for the convenience of buyers and sellers over the internet. You can easily deal with the product and services online.
Magento also helps in creating search engine optimization friendly web stores. Magento hosting provides very convenient place for the online store user and it is also very useful for the ecommerce. Magento hosting has various tools offered for the convenience of the people. You can easily get all the marketing tools, SEO and catalog management services with the help of Magento. It is highly sophisticated administrative system provides good interface for the users. Magento can provide you 24 hours accessibility of your online stores.
Reliable Hosting
If you have to invest in co-location hosting, be sure your provider allows your potential customers to do online shopping 24/7. Your availability is an important determinant in the success of your venture. Customers can always rely on a functional store anytime. With the fast and reliable downloads, you have the assurance that your store will never be out of charge. When your site is working real time, it will mean more profit for you. The sophisticated software system, hardware and highly-qualified hosting experts are the key for the great service that you and your clients will enjoy.
User-Friendly Shopping Environment
One good feature of Magento hosting is the environment it creates for your site. Merchants and shoppers benefit from the improved cart experience. When customers enter your site and they see your open cart system, your products appear more appealing, and thus, the rate of conversion is higher. Because signing up can be a discouragement to some customers, Magento hosting allows the client to check out without the need to sign up. With multiple transactions in a single order, purchasing is a breeze. The unlimited webpage allows you to upload more information to help your clients make an informed decision. With a better shopping environment, you can boost your income in just few days after subscribing to Magento hosting.
The various features offered by magento are: –
order editing
multi currency support
comparison of products
guest checkout
free shipping option
order tracking and management
easy search options
manifold images per product
Ecommerce website development is a popular option for businesses, given their immense scope in facilitating sales and transactions online, safely and conveniently. Contrary to regular websites that merely provide information on a company’s products and services, e-commerce websites enable visitors to also purchase the products. These are then delivered at the customer’s doorstep within the stipulated time.
Online business has been spread to the worldwide, so E-commerce website is first requirement for online business. If you have planed to sell your products through online and desire to get more traffic through internet then shopping cart website is first step. So now you are in problem how can I find best resource to develop E-commerce website? If you are familiar with internet and technology then you have no problem to find but if you are illiterate hen you must gain knowledge. E-commerce websites allow you to get ton of visitors also help to sell the products to the globe.
E-commerce development business has been very popular among the online merchants. If you have small or large business then you need E-commerce website so. There are several out sourcing company available which provide you best E-commerce solutions. They can fulfill of your all requirement and integrate you all application in your shopping cart website and you will able to online marketing.
There are several of resources available to develop E-commerce website and also they are also open source which are most popular.
A Few Open source E-commerce website development sources:
Zencart
osCommerce
Magento
These are all above are very smart options and also popular which have credibility features which allow you to develop E-commerce websites. Zencart, Magento and osCommerce have their own features according to your business needs. These are also free open source which will be affordable for you and help to reduce your online cost.
Common features:
Low cost of development
Easy process
You can control products, catalogue, content form your own self
User friendly
SEO friendly
easy to customize
quick to install database
affordable
best shopping cart features
billing of customer orders
Security of customer data
Security of critical transaction
Easy payment system integration
So there are various features of magneto, osCommerce, Zencart. So these are all resource help you to make an innovative E-commerce application which help your own online business. So make your online store, E-commerce website, Shopping cart solution with open source which are recently popular and most important.
Website analytics is probably the last thing an online business owner wants to worry about. With 15 things to do every day before 10 am and another 50 to do before you can call it a day, sitting down in front of a bunch of web traffic stats seems like a waste of time. While I agree with the sentiment, it’s completely wrong. In fact, website analytics should be the first and last thing you review every day and I’ll give you three reasons why:
1. Web Analytics Help You Detect Fraud and Incompetence
Have you hired an SEO expert? PPC marketer? Social media guru? If you have people on staff or retain contractors to help you with your site, website analytics are your best friend.
Forget about the reports these experts create because all stats and data can be manipulated or ommitted. What you need is raw, reliable data to calculate the ROI of the services you are paying for.
Specifically, programs like Google Analytics can help you quickly isolate specific traffic streams and provide a host of useful data to calculate ROI, including:
Conversion Rate of Specific Traffic Channels
Conversion Rate for Specific Targeted Keywords
Average Time on Site for Specific Traffic Streams
Bounce Rate for Specific Traffic Streams
Of course, the conversion rate data for specific traffic streams (or Internet marketing experts) will help you calculate the ROI. But the average time on site will also help provide a rough gauge of overall traffic strength. If a specific traffic channel can’t keep visitors on site for more than 2 minutes, the traffic is either weak or you have significant issues on your landing pages.
2. Web Analytics Help Assess Site Health
To put that another way, web analytics essentially help show you where you need to invest your money most to boost online profits. Specifically, website traffic analytics will help you assess:
A. Traffic Strength
B. Sales Funnel Effectiveness
C. Shopping Cart Function and Conversion Rate
D. Website Conversion Rate and Rates for Specific Services/Products
For instance, high bounce rates and low average time on site typically indicate weak traffic or exceptionally poor landing pages. You can confirm which by looking at the data for specific traffic streams to see if there are significant variations in performance. If there are, then the issue is likely a weak traffic stream but if all channels are doing poorly, it’s more likely to be landing page.
The point is, the data tell you what’s wrong with your site so you can best channel your investment dollars to the most critical areas.
3. Web Analytics Eliminates Needless Split Testing
In most cases, optimization of landing pages and product descriptions is completed via split testing. That is, decide what sales tool you want to test (like a headline or CTA) and then create a new one to split test against. If your new sales tool performs better, conversions will increase and your hard work rewarded. However, this is rarely how it works.
You see, the thing people always forget about split testing is it’s sheer expense. To statistically verify even a lead gen site with a non-monetized CTA, you need at least 1,000 visitors or more to each version.
So if you think a landing page or product description might have problems with the headline, value proposition, and credibility tools, that’s at least 3 tests you need to run at 2,000 visitors per test. At even $1 a click, you can see how that would get very expensive, very quickly.
And the worst part: You have no idea if the headline, value prop, or credibility tools are even suppressing conversions. You are just split testing one sales tool versus a new one and hoping for the best, seriously.
But with web analytics, you can pinpoint the issues and eliminate the guesswork saving loads in unnecessary testing costs and content creation.
In conclusion, web analytics really are vital to your online success because they provide you with an accurate assessment of site health and your investments in traffic generating services. If you don’t know the true health of your site, then how can you possibly know what it needs to grow and be more profitable?